Cloud Business Division, Aurora Group
“Back when we were using other solutions that didn’t offer a mobile app, our sales reps had to wait until they got back to the office to complete their reports. After we implemented GSS’s Vital CRM, that completely changed. The mobile app now let’s our team log reports right after customer visits, and managers can receive instant notifications through the system to respond quickly and stay on top of opportunities.”
“Back when we were using other solutions that didn’t offer a mobile app, our sales reps had to wait until they got back to the office to complete their reports. After we implemented GSS’s Vital CRM, that completely changed. The mobile app now let’s our team log reports right after customer visits, and managers can receive instant notifications through the system to respond quickly and stay on top of opportunities.”
Real-time access to the latest customer updates
Skip slide decks—focus on discussions and client engagement
End-to-end insights from pre-sales to post-sales
Brand Story
Founded in 1965, Aurora Group introduced “Aurora Cloud Services” in 2014 as cloud technology reached new levels of maturity. At the heart of the services is its HR platform. To meet the diverse needs of businesses across various work environments, Aurora Cloud offers a wide range of integrated solutions—including facial recognition systems, AI-powered interview tools, etc. These services are designed to help enterprises manage operations more effectively and accelerate their digital transformation journey.
Challenges
- No mobile device to update visit on the go
- Visit notes couldn't be categorized by tagging
- Information of marketing and sales teams was not aligned
Vital Solutions
- Empowering KEMFLO INTERNATIONAL’s Journey Toward Sustainability
Aurora Cloud initially developed an in-house CRM and tested several alternatives before ultimately adopting Vital CRM. Originally used for pre-sales opportunity management, the system has since expanded to support sales communication, post-sales relationships, and analytics. The Insight module has become a key tool for sales performance tracking.
In addition, the mobile app eliminates the delay of office-based reporting by enabling real-time visit logging on the go. Managers can instantly review updates and respond quickly, leading to faster decision-making and more accurate opportunity tracking. Managers receive instant updates, allowing faster responses and better opportunity control. As a result, performance improved by over 50%, with some deals won even under tight competition.
Ching-Pao Lin, Deputy General Manager, Cloud Business Division, Aurora Group
CRM data is also shared across marketing and implementation teams, bridging past communication gaps and improving collaboration. All customer engagement activities are now logged in the system, enabling proactive planning and better resource allocation. Meetings rely on real-time data rather than manual reports, helping teams focus on solving customer needs and working as one unified team.